NBAA的 机场倡导指南 provides step-by-step guidance for those who wish to advocate for their local general aviation airport. Developed by airport experts on NBAA的 staff and Access Committee, the booklet contains a wealth of information about how to organize and build 社区 support for your airport, 如何与新闻媒体合作, and how to find or even calculate the economic value of the airport to your region.
作为一个同伴 机场手册, the 机场倡导指南 offers real-life examples and case studies of successful events and strategies to promote airports, from legislative Aviation Days in Arizona and Missouri to aviation career events at New York’s Westchester County Airport. Advocates can download how-to information or print out checklists of a variety of promotional tools, from how to write news releases and opinion-editorials to how to hold press conferences and Aviation Days for 立法者, 公众或新闻媒体.
Information on how to use social media to the advantage of the airport is included, as is a unique formula on how to quantify the dollar value of an airport’s economic impact to its local 社区. The guide discusses the importance of building relationships with local officials, 新闻媒体, 立法者, 和普通大众. Guidance and ideas are offered on how to reach out to all of these audiences, 包括关于立法的特别章节, 社区, 和媒体宣传.